New Leaf

An app for parents who have experienced trauma, created with therapists. This app will help you identify where you struggle, and how to interact with your kids to break the cycle of intergenerational trauma.

New Leaf

This is an ongoing project

How I’m using the behavioral modification techniques pioneered by apps like Noom and Fabulous to help end the cycle of abuse

The Problem: What a child experiences during their first few years of their life has a tremendous effect on the rest of their lives. Without intervention, parents are likely to repeat the trauma and they experienced as children by unconsciously recreating the same dysfunctional patterns they’re familiar with in their style of caregiving. Individual therapy is a powerful way to combat this cycle, but clients often find it difficult to continue to work on their behavior patterns between sessions. Additionally, many people who would benefit from therapy never seek it out, for reasons ranging from tight finances to a sense of shame about what happened to them.


The Solution: New Leaf works by providing daily actionable micro-tasks and weekly trackable goals to guide and support parents who experienced abuse in their childhood. The app focuses on specific ways parents can practice healthy emotional and physical self-care, and offers techniques to bring more emotional maturity and connection into their relationships with their children and partner. The app can function alone, or in conjunction with therapy.


break the cycle app mockup pg 1.jpg

The Process: The first step, as always, is to define who exactly who would be using an app like this. Why would they download it? What does their day look like? What do they need? To this end, we are:

  • Conducting interviews with 6 trauma therapists to understand their clients’ needs, and creating user profiles from what we learn.

  • Learning from existing behavioral modification apps, like Noom for weight loss.

  • Putting early versions of our flow in front of potential users and receiving feedback.





Check back soon for updates!

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